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Building Itiner

AI drafts the itinerary. An agent edits it. The client sees the agency, not a chatbot.

Demo

See how Itiner replaces static PDF itineraries with live, branded links for travel agencies. Update anything, anytime, and clients see it instantly, no re-exporting, no reformatting.

Problem

Travel agencies were rebuilding the same itinerary by hand every time a client changed their mind: a new Canva document, a re-export, a new file name appended with a version number.

Research

Travel agents want to stay in charge of the plan: the AI proposes a structured first draft, and the agent decides what the client sees.

Design

The client-facing surface had to look like the agency's own work (its branding, its name), never a visibly AI-generated document, even though AI drafted the first version.

Engineering

Every trip is one structured record that the editor, the client portal and the PDF all read from. Regenerating a draft builds a new one and replaces the current days, so the advice is to regenerate before editing, not after.

Tradeoffs

Full agency branding controls (custom domains, deeper white-labeling) were pushed to paid tiers rather than built into the free plan: the free plan proves the workflow change, the paid plan proves the business.

Outcome

What started as a hackathon prototype is now a live product with a free plan, a client portal, and branded PDF export.

Lessons

Regenerating a draft replaces the days of the current one. That is a known limit of the product today, and the reason to regenerate first and edit second.