What 150+ cold calls to travel agencies taught us

Itiner's product-market fit didn't come from a form. It came from personally calling 150+ regional travel agencies and asking what actually broke in their itinerary workflow, not what they'd want in a hypothetical product.

The answer that mattered most wasn't a missing feature. It was that agents didn't want a model overwriting their judgment. That single sentence shaped the entire drafting architecture: AI proposes, human edits are never silently discarded.